The Ordinary -Squalane + Amino Acids Lip Balm
ROLE
Copy Strategy/ Lead Copywriter
CHANNELS
Web, Organic + Paid Social, In-Store Signage
YEAR
2024
Lip balms get lost.
Everyone can relate to the feeling of looking for your favourite lip balm and suddenly it’s gone. For a skincare brand’s first lip category product we brought that shared experience to life.
CAMPAIGN MILESTONE
62.1K likes on launch post
LAUNCH CREATIVE
“Meet our first formulation, designed for lips.”
For The Ordinary’s first venture into a new category the campaign maintained the brand’s ingredient-led voice, framing the balm as a formulation first.
Product Details
In front of the camera
Casted as talent for launch creative.