Shoppers Drug Mart - Mother’s Day 2026
Gifts for Mom. Points for you.
Little luxuries for every mom
ROLE
Copy Strategy/ Lead Copywriter
CHANNELS
Web, Email, In-Store Signage, Mother’s Day Gift Guide
YEAR
2026
THE BRIEF
Leverage the store’s prestige fragrance skincare and makeup products as the ideal Mother’s Day gift for Mom and Mother figures. The objective is to position these gifts as items that create special moments for Mom that leave her feeling cherished.
IN-STORE SIGNAGE
This was a nation-wide campaign that ran under both the Shoppers Drug Mart and Pharmaprix banners.
THE BRIEF
The campaign in print.
We created an indulgent world for customers through our in-store gift guide. Featuring a collection of the store’s most coveted best-sellers in prestige beauty, tips from Beauty Pros and heartfelt editorial moments.
Curated emails crafted for Shoppers Drug Mart’s leading gifting categories with Week 16 focused on leading luxury fragrances and Week 19 focused on makeup best-sellers.
